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Linda Cruse
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        • Linda Cruse


        • Linda is a frontline humanitarian, leadership expert, author, and inspirational speaker. Sir Richard Branson commented that “Linda makes the impossible, possible.”

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        • The Race4Good®


        • Engage your students in reallife challenges and high-impact learning as they take part in a series of online races to uplift vulnerable families and communities.

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        • The Arctic Race4Good®


        • Enable young people to make a real difference, while tackling the most critical issue of our time: climate change. Are you ready for a challenge?

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        • Congratulations to all the teams that have participated in Race4Good, with special recognition going to our champions. All winning plans have been implemented!

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Speaking Engagements

Linda Cruse: Founder Race4Good, International Humanitarian, Leadership Expert, Author

The Dalai Lama, HRH The Prince of Wales and Sir Richard Branson are just three of the influential figures who have supported Linda Cruse in her mission to solve the most critical social, environmental and humanitarian problems around the world.

Described as a pioneer and entrepreneur, Linda is the Founder of Race4Good, a leadership expert, an international humanitarian and a successful author. Working in extreme conditions for over two decades, Linda has dedicated her life to finding creative and sustainable economic solutions that have the power to lift communities from the grip of poverty and from the depths of disaster.

Following an earlier career as a nurse & business woman, a traumatic experience resulted in temporary blindness, this led Linda to reassess her life, sell everything she owned, and fulfil her dream of becoming an international humanitarian aid worker. To this day, now over 20 years, she still only owns the content of one suitcase. Heading to wherever her skills are needed – from the snowy Himalayas to the jungles of the Amazon – she regularly lives with little or no access to clean water, electricity, dependable food supplies, or safe shelter. ‘Home’ is living among people in the most distressed places on earth: the aftermath of tsunamis, earthquakes, floods, hurricanes and typhoons, or working with survivors in refugee camps and war zones.

Linda’s journey is that of a single mother who tapped into her bravery to discover her purpose and passion in life, and who has gone on to survive numerous near-death encounters that have taught her remarkable lessons about life, leadership and survival. Living and working on every continent, often in the face of extreme adversity, she has escaped from a rebel army, been held at gunpoint, caught in a landslide, survived severe hypothermia, sutured her own face and drank three-day-old urine to save a life.

Her ground-breaking approach to humanitarian uplift involves strategically engaging the private sector and students, showing that it is possible to change lives, restore hope and transform the most fractured communities with sustainable, economic uplift. By working with the best and brightest—those who excel through innovation, creativity and entrepreneurial spirit — Linda empowers the private sector & students to create real and lasting legacies and to use their strength and influence as a force for good.

Using thought-provoking insights and compelling frontline images and footage, Linda inspires and moves audiences as she shares her experience of a life lived on the edge. Listening to and engaging with Linda is a wake up call to develop new concepts, uncover fresh ideas and discover your own purpose and passion in life.

“As an event organiser I have rarely heard a presenter deliver such a powerful and relevant presentation (Talent Acquisition Conference – Washington, USA 2019). Linda is an inspirational leader and her spirit and fortitude came shining through as she spoke. Having taken those present on an amazing journey, Linda immediately had a long line of people waiting to speak to her. If you want to leave your audience with a lasting and positive memory of your conference, you’ll invite Linda Cruse to join you.”

Kate Wilson, Vice President Events, ERE Media

Businesses, Universities, Schools and individuals around the world benefit from Linda’s inspirational speakers programme, transformational leadership and workshops – Courageous Leadership – grounded in her unique experience and designed to develop future leaders, today’s top talent and emerging leaders. Linda has partnered with GSK, Nestlé, Cadbury, KPMG, Merrill Lynch, Virgin the United Nations, the World Bank and other leading organisations, and inspired people from presidents and ambassadors to admirals and CEOs.

Among her numerous awards and distinctions, she is a recipient of the Humanitarian Award from the WIFTS Foundation, USA, an Associate of Ustinov College at the University of Durham in the UK and a Senior Fellow at the University of Canterbury New Zealand. She is also a bona fide, fourth-generation magician who has performed over 100 frontline magic shows in remote communities.

What They Say

Hearing Linda Cruse speak about her experiences on the front lines of aid work is both a humbling and an inspiring experience. Humbling because one can’t help but feel I wouldn’t be brave enough to do what she does, inspiring because one can’t help but feel but if she can do it – how can I not contribute in some way? Linda is a pragmatist, a visionary and a magician with a heart as big as a mountain. Listen to her speak. You’ll see what I mean. You’ll see what I mean. And you’ll realise that anything is possible!

Jim Carter, Actor ( Downton Abbey)Keynote British Museum, London UK

Linda is a dynamic woman who took us from laughter to tears as she related her own personal journey from a stressed out single mum to a highly successful front line humanitarian worker. She shared her lessons of courage, personal resilience and transformation in such a way that we could take the insights easily into our everyday lives. Being the ‘best you can be’ is an important focus for GSK due to the challenging environment we operate in. Linda’s interactive workshop shared powerful tools and techniques to support each of us in developing our own personal resilience plans. Six months on we are still seeing the positive effect of Linda’s sessions.

Anna StoveCountry Director GSK

When Linda Cruse spoke at our annual retreat the stories were so inspiring that our members asked how they could get involved. Linda’s Race4Good is a vehicle through which we can use our talent for business, and experience as entrepreneurs, to make a sustainable difference to some of the world’s intractable problems.

Chapter ChairWomen’s President Organization, Annual Retreat

Linda was a perfect fit as a keynote for our BITC Gala Awards conference. She had the audience captivated by her frontline stories and inspired us to action, knowing that each of us can do so much to make a sustainable difference in our communities. Business as a force for good. Huge thanks for being such a powerful role model!

Gala Awards Business In The Community Belfast, Northern Ireland

Thank you for providing such an incredible ending to what was such a successful day. We were extremely fortunate to have you with us and the feedback we received was so complimentary. I was very moved, as was the rest of the audience, and it really did put so much into perspective, not only for me, but for everyone listening to you that afternoon. Thank you from the bottom of my heart for making such a difference to our lives, I cannot express how much your presence meant at ‘Rediscover the Magic of Your Business’

CEO, GLM ConferenceEmirates Stadium, UK

Having heard Linda on Radio 4’s ‘Saturday Live’ I couldn’t think of a better person to address 500 of the most senior nursing leaders in the country at the annual Chief Nursing Officer’s Conference in Manchester, UK. Linda’s courage in the face of adversity, her compassion, commitment and care, values all rooted in her own nursing experience, really shine through. She really lives by these values and has a great ability to communicate them, along with the competence to get things done and really make a difference. Truly inspirational!

Annual Chief Nursing Officer’s Conference, UKSenior Nursing Officer Department of Health, UK

Thank you for the fantastic session you ran at our GSK conference. By the end of the first session, everyone was speechless! Through incredibly engaging content and your skilled facilitation, you inspired participants to develop their own mechanisms ‘to be remarkable’. The following Monday there was such a buzz in the office, a noticeable change, staff were talking about their session with you, what they had learnt and how they were going to put it into practice. This for me was a real sign of success.

Senior Vaccines Business Manager, GSKGSK Conference

I first heard Linda talk at a Civil Society event and was mesmerised not only by her own personal story but also by her passion for her work. Anyone who spends just a few minutes with Linda is immediately aware of her determination to help and be of service to those in crisis. Linda’s enthusiasm is infectious, and audiences leave her talks completely refuelled with enthusiasm. I guarantee everyone will learn something about themselves from Linda, her talks inspired me to reflect on my life and my purpose.

Director of Human Resources and DevelopmentTrinity Hospice, UK

This was the highlight of the week for me. A heart-warming story that will stay with me always. Linda is an excellent public speaker and has a wonderful story to tell. She engaged the audience from start to finish. I came away feeling inspired to be a better person. I loved her approach of using the skills and knowledge of those in business, not just their money. Really loved it and was all set to sell my kids, my house and my job by 10am. Bought book instead!

‘Balance. Achieve. Inspire’ WorkshopWomen in Business Conference Chartered Accountants, Australia and New Zealand

Linda Cruse is a dynamic woman who takes audiences from laughter to tears as she relates her personal journey from a stressed out single mum to a highly successful frontline humanitarian, leadership expert and author. Hearing Linda speak about her experiences on the front lines of the world’s most critical challenges, is both humbling and inspiring. It is humbling because one cannot help but feel “I wouldn’t be brave enough to do what she does”; inspiring because one can’t help but feel “if she can do it – how can I not contribute in some way?” Often referred to as a cross between Gertrude Bell and Indiana Jones, Linda is a pragmatist, a visionary and a magician with a heart as big as a mountain. Listen to her speak. You’ll see what I mean and realise anything is possible!

John Gwyn Jones MBE, CEOFederation of British International Schools in Asia (FOBISIA)

An hour listening to Linda Cruse is an hour you won’t ever want to forget. Her stories will stay with you and you will find yourself repeating them to your friends and family and everyone will listen. A fascinating, compelling and humble insight into a world we should all know more about.

Milk Publicity the Entertainment Agency, UK

Thank you for your inspiring workshop. Your energy and drive encouraged each attendee to think beyond our goals, daily work and professional achievements. Your powerful vision of social entrepreneurship demonstrates how individuals can contribute to a much greater cause and at the same time improve self-motivation within their daily lives. This short moment made a difference to my own personal outlook and I immediately started applying what I learned. Thank you for the wonderful gift that afternoon.

‘Where the Best Get Better’, Women Leaders in Action Seminar Senior Programme Manager Advance EngineeringAbbott Medical Optics, USA
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“Linda is one of the most inspirational women in the world today who is leading change. She is a woman who is striving to create a thriving society where equality duly prevails. Linda goes further, does more, breaks through barriers and gives people courage that we all have the power to be a force for good, to be the change we want to see in the world. It is time to flip our traditional model of social change right on its head.” Nelofar Currhimbhoy​.

Sir Richard Branson once stated: “Linda Cruse makes the impossible, possible”. There a few testimonials with as much weight as one from the multi-billionaire philanthropist but Linda Cruse deserves it.

She has been changing lives with programmes designed to support communities and businesses. This modern-day Mother Theresa is no doubt one of the finest humanitarians in the world today.

Leading on the Frontline

Are you a student or business leader working in a world of unparalleled change and uncertainty? Leading on the Frontline by Linda Cruse captures profound leadership insights gained from two decades working as an international frontline humanitarian leader. By diving into Linda’s world of adventure and misadventure you can become the courageous, fulfilled leader you want to be.

> Get it on Amazon

Marmalade and Machine Guns

Linda captivates the reader with her extraordinary frontline adventures and misadventures in some of the most challenging places on earth. Following an earlier career as a nurse, a traumatic experience led Linda to reassess her life, sell everything she owned, and fulil her dream of becoming an international humanitarian aid worker. Living with little or no access to clean water, electricity, dependable food supplies, or safe shelter. ‘Home’ is living among people in the most distressed places on earth: the aftermath of tsunamis, earthquakes, floods, hurricanes and typhoons, or working with survivors in refugee camps and war zones.

Linda’s journey is that of a single mother who tapped into her bravery to discover her real purpose and passion in life, and who has gone on to survive numerous near-death encounters that have taught her remarkable lessons about life, leadership and survival. Living and working on every continent, often in the face of extreme adversity, she has escaped from a rebel army, been held at gunpoint, caught in a landslide, survived severe hypothermia, sutured her own face and drank three-day-old urine to save a life.

In Thailand, after the 2004 tsunami, she developed what was to be her trademark skill: the ability to broker powerful partnerships between the private sector and challenged communities. This has brought praise from spiritual, commercial, and political leaders all over the world. Her work is inspired by the idea of giving a ‘hand-up’ not a ‘hand-out’.

> Get it on Amazon

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