Engaging the best and brightest minds, applying their entrepreneurial skills, innovation, passion and creativity to sustainably uplift challenged communities

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Linda used her extensive knowledge of private sector engagement to develop this unique programme for business leaders, employees and individuals; enabling personal and professional development whilst simultaneously bringing meaningful change to the world.

Be The Change: Business Leaders at the Frontline (BTC) takes passionate, inspiring and creative leaders and uses their professional and personal skills to solve some of the world’s seemingly most intractable problems. Developed in 2010, the Be The Change programme creates accelerated leadership outcomes for employees and individuals through deep-immersion in a unique learning environment. Led by Linda, the programme facilitates emotionally engaged and purpose-driven leadership practices by drawing on Linda’s global leadership experience on the frontline. Prior to the BTC experience, participants have access to a tailored online leadership course.

As a team, the BTC ambassadors devise a business plan to economically and socially uplift a village using a ‘hand up’, business-led approach; exploring ways of injecting vibrancy, innovation and new market opportunities into the community.

Be The Change is available as a full leadership programme or a stand-alone frontline experience.

Read the Impact Report

Be the Change Brochure


“I would never have imagined that my professional expertise could have been so useful, applied in a vastly different environment to my day-to-day life. The transformation I witnessed in the remote Himalayan community will stay with me forever. Linda is an expert, an inspiration and a seamless facilitator. A must experience for anyone who wants to feel that depth of sustainable contribution and far better than any traditional development training experience.”


- Karen Emanuel, Managing Director, Key Production, UK

Want to know more about the Be The Change programme and where we work?

Watch to see business leaders take action in the Himalayas



Linda Cruse | What it's like from the frontline